Who Are You Trying to Impress?

When starting a business, especially an online business, a lot of branding can be focused around what we think our ideal client would like. But, it's important to remember one more person to impress...

When starting a business, especially an online business, a lot of branding can be focused around what we think our ideal client would like. But, it's important to remember one more person to impress...

If you’re an entrepreneur, a side hustler, and so on, you know firsthand how easy it is to follow the status quo and feel eager to do what you think will be best for business. After all, you want to do things right, you want to learn what works, and you want to succeed.


Now, I am all for learning from the best and will never recommend going through building a business on your own. However, it’s important to continually be mindful of the distinction between what you’re learning from others because it lights you up, vs. what you’re taking from others because you think it’ll make you money.

Simply put, it’s important to check in with ourselves about who our work is trying to impress.

Of course, it’s important to market to your ideal customer, and important to listen to best business practices, but at the end of the day, how can you wow YOURSELF?

I was reminded of this concept a couple of weeks ago when I did a day-long branding and photo shoot for my website. It was the best day playing around New York and discovering fun places. And while I was so excited for the new concepts I could bring to my website and business with this branding, I remember realizing that so much of this day was actually about me and how I was showing myself that I’ve made my own dreams come true.

As you probably know, I’ve wanted to live in New York City my whole life. And for the past eight years, I’ve never stopped loving it as much as I did when I was younger and I’d come to Time Square with heart eyes. (Though admittedly, I probably love Time Square a bit less… )

So at the end of the day, the photo shoot was much more to me than updates to my website and a business uplevel, it was a reminder of how far I’ve come. It was a beautiful reflection of my move from a small town in Colorado when I was 18, going to school and working, and now starting a business in this city. I am so grateful.

 

So, how can you wow yourself this week? What can you do that blows your own socks off, not just a friend, family member, or potential client or customer? What can you do that would make your younger self say “wow, my life is going to turn out even better than I could’ve dreamed?”

The truth is, no matter what is inspiring you, simply by going for it and stepping into your power in that way, you’re going to inspire others around you to take action and stay true to themselves, too. It’s not always the achievement that’s inspiring, but simply the act of going for something that can inspire others. 

Whatever it is, take a step towards it today. You deserve to be in awe of yourself!
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